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Case studies

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
September 22, 2016
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Citation

Colias, J. V. (2016a, September 22). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science-8870


Videos

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
June 15, 2016
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Citation

Colias, J. V. (2016a, June 15). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science


Research papers

Realism in research

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...

Catalogue: Congress 2008: Frontiers
Authors: Michael Richarme, John V. Colias
Company: Decision Analyst, Inc.
September 26, 2008
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Citation

Richarme and Colias (2008a, September 26). Realism in research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/realism-in-research